A few numbers
Today I want to take you on a little tour through the history of audiobooks to show you why they matter. Currently in 2018, 18% of US consumers listen to audiobooks, compared to 74% readers overall, 67% print readers and 26% e-book readers (1).
There are two defining factors in the audio success story: The first is technological development. Prior to the LP we already had radio plays. But a talking book that you could consume on your own schedule was an impossible thing. The cheaper and more convenient technology has become, the more popularity audiobooks could gain.