How to get traffic from Pinterest to your Blog
Let’s talk about Pinterest for Book Bloggers! I first published this post in November 2018. This is the updated version with a few extra pointers on what and how to pin.
[This guide is in most parts useful to bloggers from other niches as well. The ideas stay the same and work just as nicely.]
Now, let me start by saying, I’m not a Pinterest guru. Those who follow my Twitter might have seen one or the other tweet of me bashing my head into a virtual wall, bemoaning how I just can’t quite get the level of control over my Pinterest performance that I’d like.
Nevertheless, Pinterest brings a significant portion of my blog traffic already. It’s a platform I’ve read more about than any other method of blog promotion. And I keep seeing a lot of confusion and questions about Pinterest from other book bloggers.
Obviously, I’m by no means an expert. But I have a good idea now how to start a bookish profile and I might be able to answer a few of your questions and help you get on the right track to see (more) visitors from Pinterest.
I currently have around 230k – 300k monthly unique viewers. That, in itself, is a fairly useless number. It’s the number of people who’ve had pins from my boards shown somewhere in their feed. I have around 10k-12k monthly engaged users, people who do something with the pins I’ve pinned (which are not only the ones I’ve made but also everything from other people I have saved). This all resulted in 360 visitors coming from Pinterest to my blog in January 2019.
These are not breathtaking numbers compared to other pinners you might see around. But it’s what I’ve reached in 4 months only with books and book quotes. None of the popular Pinterest topics like DIY, travel or food.
Pinterest – Ever changing
One problem with Pinterest is, what worked a year ago, likely won’t work that well anymore today. Actually, what worked a month ago might not be the perfect thing anymore today. Also, what one guide says works perfectly, might be the complete opposite of what another guide claims.
So, while I can’t tell you the perfect Pinterest strategy, I can tell you what I have found out that wasn’t covered in other guides, especially in regard to book bloggers. And I hope it will be useful to you for starting a Pinterest account, for growing your profile, or just for joining a few of the group
Your Business Account
I will assume that you have read a general guide on how to set up a business account for Pinterest. Just one thing I’d like to stress here:
Mention books or book blogging in your profile name!
This is helpful because other book bloggers or avid readers might only follow you back if they see right away that you share their interests. It’s also your most important keyword.
Pinterest – Visual Search Engine vs. Social Media
Maybe you’ve heard this before, Pinterest is not so much social media, but a visual search engine. And it’s true. We’re working towards organic traffic here and we’re applying SEO (Search Engine Optimization: How high your content ranks in searches).
But followers are still important. While Pinterest shows your pins to other people as well, your followers are the most likely to see your pins first and click and save them. That means your pins show up more often for other people and you extend your reach. That’s why you want quality followers who like your pins.
Followers in your niche
One way to find followers are follow-for-follow groups or threads on Facebook and Twitter. This is a quick and easy way and it’s what I did first. However, the problem with this method is that travel or food bloggers are less likely to share your bookish pins.
What I do now to grow my following is to follow other book bloggers and readers. If they follow me back, they are also much more likely to engage with my pins because they fit in with their boards. And if you’ve read some general guides, you know that it is preferable to stay within your niche and not save and share pins from a wide variety of topics. Share books, libraries, quotes, and related topics, but keep your favorite hairstyles in a secret board or on a private account.
Why? Well, for me, when I click on my following feed, it’s simply annoying to scroll through 50 recipe pins to find one bookish pin. Another reason why follow-for-follow is not ideal. It’s much easier to build a meaningful network and engage with the people you follow if they are in your niche.
To sum it up: Mention books in your profile name and follow other people who save bookish pins, because they are more likely to engage with your pins if and when they follow you back.
Keywords and you
So, we just talked about how engagement with your pins makes Pinterest show them more prominently in searches. Which brings us to the topic of keywords. I like to ask myself: Who would be happy to find my pins? What might they be searching for?
So, if you’re pinning a book cover that links to your review, write a description stating the name of the author, the title of the book, the genre, and possibly the subgenre. But you should also mention that it’s the book cover and that you wrote a review. If there are other aspects of the book that stand out for you, add those too.
Remember, Pinterest works with keywords, like Google. It can’t interpret your actual image all that well. You’ve got to tell Pinterest which people would be interested in your pin, for example those who are looking for the cover or a review of a specific book.
You can also include a few hashtags. Pinterest tells you how many times a hashtag is used and you should choose the most popular ones (#books #unicorns might be better than #booksaboutunicorns).
What to pin?
As book bloggers, our most obvious pins are of course book covers. The nice thing about them is, that we have zero work with making the pin and they already come at a good size. Pinterest likes pins that are higher than wide and this makes sense, in particular for small screens.
Apart from book covers, you can make your own pins with any image editing software. I use
Here are a few pointers to help you along with your pinning:
- Start out with at least 10 boards with 10 pins each.
- Build your boards so you can pin your blog posts to at least 5 boards (many
- Make one board just for your own best pins, so other bloggers who want to support you can easily find the pins you created.
- When you have a new post, pin the image for it to the most relevant board (like “book discussion” or “book review”, this is a keyword-thing). Then go and repin something. A little while later, pin your new post to a second board. Then pin something else again. And so on. If you just pin the same image over and over, your profile will look spammy. So, keep mixing it up!
- You can have many pins for one blog post. For example, for mini-reviews, you can pin each of the book covers and create a graphic with the theme of the books or a collage of the covers.
- Pinterest loves fresh pins! A new graphic for an old blog post also counts as a fresh pin.
- Books don’t get stale, neither do your reviews. You can always make a new pin for an old book review, with a new graphic, a quote or simply a new edition cover.
Let’s backtrack quickly, I told you to follow people with bookish interests. But how do you find them?
Firstly, a great starting point to build your book Pinterest is this fantastic Facebook group: Pinterest Repin for Book Bloggers. You’ll get in touch with a bunch of other bookish pinners to get your images seen. I love this group! You find people to connect with and your pins will be saved and clicked. Both
And now, secondly, we’re doing two things at the same time. I’ll tell you about group boards and you’ll find a whole bunch of bookish pinners to follow (in the hopes that they will also follow us back and that we can share each others’ pins).
You’ve probably googled Pinterest guides and found that group boards are a great way to grow your reach. This is true, but, as I said before, Pinterest changes. These days, Pinterest prefers if your group boards fit in with your niche. That means joining general blogger group boards won’t work as well anymore
One thing you can do is go to Pingroupie. It’s not the most user-friendly website but I found a few boards there: Pingroupie Book board search.
What works best for me is looking at other book blogger profiles and checking which group boards they are in. This is way faster than visiting groups from Pingroupie because you don’t have to sort through spammy or dead boards. At the same time, I follow the blogger because they have pins like mine, as well as the leader of the board. These people are likely already connected. You can see who they follow (and who follows them) and find more book bloggers and more bookish group boards by exploring their networks.
This is not something that happens quickly. Trawling through lists takes time. What takes even more time is waiting to be accepted into group boards.
To sum it up: Go directly to the Pinterest profiles of your peers! This is the best way to find group boards in your niche. And it’s also the way to get started on finding quality followers who will improve your reach if they follow back. This is by no means a selfish thing. You share their pins because they fit in with what you do and add value to your profile. Together you can grow on Pinterest.
Group Board List
Now, to give you a head start, here are my favorite book group boards:
And these are the group boards hosted by me:
The first board is for quotes from books, quotes about reading, and bookish memes. The second board is loosely connected to the book review link-up and you can pin your book reviews and mini-reviews here.
If you want to be added feel free to leave a comment under this post with your Pinterest name or send me a message on Pinterest.
To tailwind or not to tailwind..
Tailwind simply takes over the pinning for you as I described it earlier. It queues up your graphics so your pins pop up regularly throughout the day at the ideal times. And you’ll never look spammy.
It didn’t make my profile instantly explode as you can see by my stats mentioned before. But I just love what it does. And I believe it plays a big role in my profile growing so steadily.
This is my Tailwind affiliate link. You don’t have to use this, of course, but you should use someone’s affiliate link if you decide to try it out because it gives you a $15 bonus if you decide to sign up (and the affiliate gets one, too).
To sum it up…
To grow on Pinterest you need to put in some upfront time investment. But you’ll then see the organic traffic building up more and more. In that sense, it is so much more like a search engine than social media, where your content is seen at most for a day. At the same time, like in Social Media, your traffic benefits much faster than from SEO practice. If you put a good
And that’s what slowly turned me into a Pinterest addict. You see the immediate effects but you also have the long-term organic traffic when older pins
That was it for now. I hope my “Pinterest for book bloggers” guide was useful to you. If you have any questions, ask in the comments and I will try to answer them as well as I can.
And on your way out, please save my pin and follow me on Pinterest! 😉